Chat Bot Strategies
A chat bot is simply a program that is designed to perform an on-line chat communication through either text or voice-to-voice, rather than providing direct human interaction with a real human agent. The chat bot works by interpreting words typed into a chat bot chat box and then responding to the user based on the words that are typed. These chat bot programs are very popular today because they allow users to chat freely without the fear of offending someone because they don’t have to say anything. They are much safer and better than saying “don’t talk to me!”
Chat bots are commonly used by marketers because they are extremely easy to use and customize to meet the needs of any business. There are many different types of chat bots available to businesses and customers all over the World Wide Web, which can be found by simply conducting a search for chat bots on popular search engines such as Google or Yahoo. Of course, not all chat bots are created equal. Customers should be cautious about purchasing these chat bots because not all of them offer the same support system or customer service.
Chat bots come in two forms, one that runs on a user’s own computer and one that is an appliance, such as a phone or a PDA. Examples of chat bot appliances include SMS bots, web bot, and artificially intelligent chat programs. As is the case with most technological innovations, the more complex the technology, the more expensive it tends to be. However, chat robots do vary in price, depending upon their complexity.
On the low end of the spectrum are simple chat bots that respond to typed commands such as “help”, “info” or “sat” and deliver direct answers to these questions. They are often used by telemarketers or others who have large lists of potential customers. They tend to take longer to become effective than more complex chatbot applications and some of these bots fail to meet their customers’ expectations. For instance, it would be very difficult for a telemarketer to have a chatbot answer his phone calls because the bot cannot interpret or anticipate the questions that are asked. Most sophisticated chat bots are capable of operating in different environments and situations and as such it is easier for telemarketers to incorporate these chatbot applications into their marketing campaigns.
On the other end of the spectrum are conversational or artificial intelligence chatbots. Unlike their simpler counterparts, conversational chat Bots are highly intelligent and capable of understanding and following the natural conversation flow of a conversation. These chat bots also possess the ability to understand and execute commands based on pre-programmed parameters. Like their more complex counterparts, conversational chat Bots have great difficulty in determining the appropriate spelling or grammar, and consequently pose more significant hurdles for marketers who depend upon customer’s responses for their ranking purposes.
Building a website chat solution around a conversational chatbot can be advantageous because it allows you to get your website ranking higher faster. A website chat solution built around a chatbot can be easily set up with a few simple steps and is a lot cheaper than hiring a professional SEO expert to optimize your website for the search engines. The chatbot can integrate itself into your website using different methods such as redirects, “ask” and “follow” tags, and can also embed HTML code. Because the chatbot has the intelligence to recognize grammatical errors and can effectively rewrite your website to improve your rankings, it is recommended that you employ a website chat solution which includes advanced language translation tools.
As an alternative to building a website chat solution around a chatbot, you can build a website which has the same effect as a chatbot. In this case, the chatbot will operate as your customer by providing answers to questions and performing actions that your website visitors would find natural. Your website chat solution would allow your website visitors to chat with the chat bot and ask questions which the chat bot will reply to with appropriate content. Building a website chat solution around a chatbot ensures better conversions because it allows your website visitors to interact with you in real-time which increases the chance of making a sale.
Today, there are numerous companies offering chat bots as a hosted solution. Hosted chat bots offer a variety of features such as advanced artificial intelligence, conversational ai, natural language processing, and the ability to learn from user interaction. These chat bots are designed to be integrated with different website platforms to provide business owners with the most benefits at the lowest cost. Chat bots are the future of eCommerce and website development.